Profile

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The author Moonkyoung Jang is an assistant professor at Global IT Business, Hannam university. She received her Ph.D. in Business from Seoul university. She worked as an ERP programmer for Lotte Data Communication Company and Tyco International, and worked as a Postdoc researcher at Nanyang Technological university (Singapore) and Korea university.

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Main research area

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Moonkyoung Jang has two major areas of expertise: 1) empirical analysis on digital contents platforms, and 2) the use of data science methods to extract, process, and analyze various datasets of digital contents platforms. Her research interests include eWOM, open collaboration, media management, and digital contents business such as online games, music streaming services, and short-form contents for new media.

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​Publications

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1. Baek, H., Jang, M., & Kim, S. (2020). Does rule change cause activity change? An empirical study of online news comments in Korea. Telecommunications Policy, 44(8).

2. Jang, M., Kim, C., & Yoo, B. (2020). An Empirical Analysis of In-app Purchase Behavior in Mobile Games, Information Systems Review 22(2).

3. Jang, M., Lee L., and Yoo B. (2019). Investigating Factors Influencing Intention to Purchase in Freemium Mobile Games, Information Systems and e-Business Management, Special issue.

4. Yoo, B., and Jang, M. (2019). A bibliographic survey of business models, service relationships, and technology in electronic commerce, Electronic Commerce Research and Applications 33.

5. 장문경, 백현미, 김성철 (2019). 청소년들의 삶의 만족도, 게임효능감, 사회자본이 게임 과몰입에 미치는 영향 – 성별의 조절효과를 중심으로, 정보사회와 미디어, 20(2).